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(no subject) [Oct. 19th, 2006|09:22 pm]
International Marketing
eternal_pie_ce
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[Column] The return of radio [Apr. 6th, 2006|12:56 pm]
International Marketing

sigh_of_saudade
[Current Location |HQ , 2nd floor, right wing, 2nd desk, to the left]
[Current Mood |amusedamused]
[Current Music |BlueNote Sidetracks]

Every time a new wave of statistics on radio listener s (in Belgium:
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Every time a new wave of statistics on radio listener s (in Belgium: <A HREF:"http://www.cim.be">CIM</A>) is published, the newspapers and media have a field day. Channel X did better than Channel Y, Channel Z is the highest when it comes to market share and so on. Radio channels have their own advertising these days, with big billboards telling us about Channel Z having less talk and more music.

Radio has become big business, where margins and listeners are closely connected.

Radio has also changed alot in the past decade or so.

More and more radio channels follow the less talk-more music direction, leaving a few classical radio channels their own niche.
Very few channels still have 'real radio programmes' (with guests, talk, radio documentaries, ...) Radio has been pushed into the background, as the eternal theme song of whatever we are doing. Less and less people <b>listen</b> to the radio these days.

Or not ?

Classical radio knows it's revival...yet on another medium.

With the Ipod boom (and other MP3-players in it's wake), we witnessed the return of classical radio in the shape of the podcast. Radio has become a pull-medium (marketeers know where I want to go with this one), something we access at our own whims.

We change radio programmes depending on our mood, our podcaster one big ecclectic radio channel.

<b>a MyChannel</b>

And strangely enough (at least, if you have to believe all the mainstream radio channels who go less BlaBla, more Lala), podcasting isn't just about music.

When I open my iTunes and look at today's top podcasts for Belgium, I see plain, old classical radio.

On number one at this moment, is <A HREF:"http://www.rtbf.be/rtbf_2000/bin/view_something.cgi?id=0160772_sac">la Premiere</A>, the podcast of a classical state radio channel, bringing you a mix of interviews, guests, documentaries and music. In the top 20, no less than 13 podcasts are talk radio podcasts.

Radio has evolved...and while our classical radio sets are competing for our ears, they condemn themselves to the background.
If you want your message (be it a commercial one or not) to be heard, the real <b>listeners </b> can be found at the end of the white earphones,
on a street or subway nearby.
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The Liberation of Man (A treatise on fashion ideals in society) [Mar. 7th, 2006|02:27 pm]
International Marketing

sigh_of_saudade
[Current Mood |creative]
[Current Music |Dimitri from Paris]

We will have to face that the metrosexual is dying a silent death in a forgotten corner of society somewhere. Analysing the trend afterwards, it has never been the actual success it was claimed to be and such isn't all that surprising.

The metrosexuality trend started with two major flaws, causing it to score meagerly.

First of all, men will always be men. It is a biological and anthropological fact that both men and women are determined by a couple of thousands of years of (sociological) evolution. Frankly, our development is peanuts on the time scale of evolution and it is safe to say that biologicaly, we have not evolved all that far yet.
Men will always be men, no matter how cultivated, emotional or caring they are.

Men (but also women) are driven by a series of natural drivers. Such is why elements such as competition, hunt (in the broadest sense of the word) and conquering appeal more to men than to women.

But the same is true for women and nature conveniently made men and women compatible.

Women are in search for a certain sense of security. Of course it is a plus when men know how to cook, dress with style and dare to show their emotions, but in the end, it comes down to the question: can he give me and my children the needed sense of security (whether physical, financially, socially, mentally, ...) I am looking for.

And of course, nothing appeals more to a man than being able 'to protect and safeguard'.

Don't get me wrong (and for all the independent women out there, don't get on your hindlegs just yet), this does not mean women are weak, can not be independent from men or anything of the kind. It just means men and women think and judge the opposite sex from a different point of (evolutionary) view. (and for those who want to learn more,
or think I'm making this up while I go along, I suggest The Naked Ape, by Desmond Morris)

Metrosexuality quickly turned into what it wasn't supposed to be : competition and conquering. Why ? we are talking men here...

Secondly, metrosexuality wasn't anything new.

Men already knew how to take care of themselves for decades. They already knew a long time which brand was 'the best a man can get' , and already took care of their skin and hair. Men also already knew how to dress. It is no coincidence that the classical suit is growing ever so popular again. Metrosexuality wasn't new..it simply tried to push men further down the line they had been walking already.

And now men push back...

The new male ideal in fashion and society is the old-fashioned gentleman. Perfectly groomed , stylish and elegant. The new male ideal is actually...male again, and women turn to the 'real man' again faster than any David Beckham could send them text messages. The male ideal has been liberated, society allows men to be men again.

And luckily, it (and also the catwalk) implies that women can be women again.
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Foreign Exchange Market . [Nov. 22nd, 2005|06:04 pm]
International Marketing

rashmi_n
[Current Mood |thoughtfulthoughtful]

Hi Everybody,

Anyone interested in Foreign Exchange Market. I personally just got acquainted with it and found it very interesting. I am just a beginner , and still learning the tricks of the trade.

I got to know an interesting website, called http://www.oanda.com/ .

If you go to https://fxtrade.oanda.com/, here you will find something called as FX Game. Once you register, you are given access to a virtual amount of about 100,000. And then with this amount , you can start trading and learn the finer tactics without losing a single penny from your pocket. They provide all the information required, like the market statistics, live quotes, etc.

I found the FX Game, a very easy tool to learn Foreign Exchange Trading and the best thing is even if you make a loss, and finish those 100,000 , you can open another account and give it a try once again.

Let me know your experiences also, if you ever try FX Game.

Bye for now .

Have a good day !!!!!!!!
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Why is design important? [Oct. 27th, 2005|08:57 pm]
International Marketing

candlelight1228
[Current Mood |thinking out loud]
[Current Music |Thesis Prof Talking]

Background: Web Designer/Business Consultant working on graduate thesis...

In terms of business sytems... (in the larger sense - ie corporate identity, databases, web sites, software, intranet, etc) If a system works and runs as it should, why is the design important? What about design will set apart one system to another? Why is it we "need" design in everyday things we use within business?

X-posted
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Get Healthier....... Get Wealthier [Jul. 6th, 2005|07:33 pm]
International Marketing

xdh606
Tired of living paycheck to paycheck?

You have a choice!

Continue working for someone else OR start your own home-based business. Your own business can give you financial freedom which leads to more time with your family and friends.

Remember, you have a choice! Make the right choice for your family!

This is the right choice.... check it out CLICK HERE
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New Community! [Jun. 27th, 2005|04:40 pm]
International Marketing
snap_moderator
Come join the Snap TV Blog!
Image hosted by Photobucket.com

SNAP! TV, is specifically aimed towards business-minded individuals seeking engaging forms of business advice and tips and tricks to get their business up and running. Viewing the videos is free and each week a new show is posted. Interaction and advice sharing is welcome and encouraged!

So snap on in! the_snap_effect
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new Site pokergrowth [Jun. 7th, 2005|11:34 am]
International Marketing

rev69
Interested in being an online poker affiliate? Join pokergrowth today. Very lucrative!
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surveys [Jan. 12th, 2005|12:11 pm]
International Marketing
stacyn1
Hi guys, I need your help!
Have anybody ever create surveys? Have anybody ever create web surveys? If yes – you are my target audience and I need to research you :) if you don’t mind. My student assignment is to find a way to improve usability of an app for creating web surveys.( http://www.surveymonkey.com/ and such)
Do you develop questionnaire yourself or use a questionnaire that has already been developed and standardized by someone else? Do you work with some app that helps you create a survey or you ask somebody to do it for you? What kind of instructions do you give her? What could be the criteria of a success interaction with such a web app? In what context and under what circumstances would the interaction occur?
Thanks!
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(no subject) [Nov. 6th, 2004|05:13 pm]
International Marketing

stephsicola
Hello,

Recently Excel Communications went out of business, but my company is allowing members of that company to join us at their former commission level. This is a temporary offer, so if you worked for Excel, let me know if you are interested in continuing with network marketing.
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